They Don’t Want Your Phone Calls, Until They Do

One of the premises we rely on in our digital marketing is that you should “give consumers what they want”, and what they want from your senior living website is engaging content. Video works well for that, proven by the data we’ve collected and shared from Brookdale...

A Great Senior Living Promo Video You’ve Got to Watch

I paid a visit to the new website for Brandywine Senior Living yesterday, and came across their fantastic senior living promo video.  I had to share it with you. Lance Wyllie and his team have nailed it, producing a video that is creative, engaging, and makes you want...

How To Improve Your Top 10 List With Quality Leads

Do you want more quality leads? Of course you do. Do you think internet leads are generally of poor quality? I’ve had several conversations recently about generating more quality leads, and also about the perception that internet leads for senior housing are of...

Are You Missing Out On 72% Of Your Internet Leads?

We just received the data from the second month of our program with Five Star Senior Living, and I wanted to share some rather shocking results. Five Star, like most companies, has a “Contact Us” form on their site to capture leads. Like most similar forms, they ask...

The $569,000 Case Against Lifestyle Promo Videos

Did you know you can be fined for not representing the diversity of your metro area in your senior living marketing materials? Thanks to a recent post by Fran Palma of BlueSpire Strategic Marketing, we’ve learned of another compelling argument for “no...

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